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Relationship Mapping for Your Accounts – Strategy Guide

Upland

How will this relationship last, and what do you need to ensure your solution stays intact through ups and downs in the economy or leadership changes? Long-term: B2B sales is all about becoming a long-term, strategic partner to your customers.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Sponsors are critical in these uncertain and transformative times.

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How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. These three value disciplines are: Operational Excellence, Product Leadership and Customer Intimacy.

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The single most important skill in key account management

Jermaine Edwards

What if leadership was what we really needed in key account management today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. Almost never in the world of success and key account management, do we hear about the importance of leadership.

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Strategic Execution Accountability 101: A Guide

AchieveIt

Organizations tend to perceive accountability as elusive, especially if they lack formal processes for the management of teams and individuals. An accountability system ensures the success of strategic objectives and instills a sense of trust that everyone is responsible to one another. How reliable are you to act upon what you say?