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How to calculate ROI of CRM (& improve it too!)

Insightly

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. No one doubts that.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch.