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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Planning resources: Why do you need a business plan? Different family structures.

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Buyer Engagement: Delivering the Best Buyer Experience Wins

Showpad

We learned that 84% of organizations said they were forced to undergo significant digital transformation since the pandemic. Facing a pandemic, a new normal that will be digital first, forced organizations in most countries to rethink and reprioritize their buying decisions.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.