Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. Value Realization – This is where the rubber meets the road. A process for internal and external value co-creation.
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