Strategic Account Management Association
OCTOBER 26, 2021
Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.
Strategic Communications
NOVEMBER 11, 2021
“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Account Management Skills
APRIL 3, 2023
Very popular 10 years ago, it didn’t really work, co-creation is fine to a point. And it tapered out a little bit, a lot of bang into co-creation. I have done quite a bit in, and around the content and blog space and the AI stuff and what Google actually looks for and doesn’t. But with new tools?
Account Management Skills
AUGUST 24, 2021
The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry.
SBI
NOVEMBER 7, 2019
Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Blog Article. Blog Article. Blog Article. Blog Article.
Expert insights. Personalized for you.
520 
Let's personalize your content