Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Customer Think

MARCH 12, 2023

He told me that a potential customer, a current customer and a past customer are the primary targets for Creating Value. You can’t just tell employees to create Customer Value, because they need to know and then apply action based on factual information. Is the brand equity of the employee increasing?

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10