Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Brooks Group

AUGUST 28, 2023

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. Value-based selling is a sales approach that focuses on giving value to prospects and customers throughout their decision-making process. What Is Value-Based Selling?

Sales 62

Sales Suppliers Decision-making Sales Training 62

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. Develop visions: AI can calculate the probability of achieving a vision and create proposals for the Strategic Roadmap 3. Here is an assessment of how each of these roles could benefit from AI: Creating trust AI can help bring transparency and objectivity to decision-making processes.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

PandaDoc

DECEMBER 12, 2018

A non-negotiable in writing cold emails is clarity. Understanding your sales objectives will help you avoid adding fluff and make clear, concise calls-to-action (CTAs). It shows that you’re strategically thinking about the outcome of your work and will give you a chance to grow in your understanding of your company’s sales objectives.

Decision-making 61

Decision-making Software Software Meetings 61

DemandFarm

APRIL 26, 2023

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Red Star Kim

OCTOBER 13, 2023

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162