Book Client Onboarding Decision-making Key Account Management 
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.
Red Star Kim
MARCH 16, 2023
One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). And a key theme is on culture change. Another cultural shift.
SmartKarrot
OCTOBER 6, 2023
The engagement that the clients have with the client partner will influence their entire experience. It compels clients to work with a company again (or not!) So, it is crucial to standardize the client partner’s work. What is the need for the client partner’s playbook?
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