Red Star Kim

MAY 11, 2023

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

OCTOBER 18, 2022

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. My usual method of reading such a book is to underline the key points.

Organization 130

Organization Innovation Leadership Management 130

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis , managing partner at EF Finanses.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Arpedio

APRIL 1, 2022

It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

MARCH 27, 2023

The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs. Elevating sales competencies by making “best practices” available to all.

Sales 52

Sales Account Management e-Learning Decision-making 52

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. I’m updating internal and external stakeholders, and all that sort of stuff. But it’s a very similar dynamic, I’m still creating a plan. I’m working toward that plan. And are we helping them to meet them?

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

JANUARY 26, 2022

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52