Red Star Kim

MAY 11, 2023

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways. Why ABM is crucial to the SAM journey.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Hubspot Sales

OCTOBER 29, 2017

Jeffrey Gitomer, known to many as the King of Sales, is the author of 13 sales books and a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps).

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

SmartKarrot

FEBRUARY 16, 2022

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. His posts shed light on SaaS finance and calculations. He has co-authored a book with his co-founder Dharmesh Shah on inbound marketing.

Co-Creation 10

Co-Creation Investors Computers and Electronics Finance 10

Hubspot Sales

APRIL 23, 2021

Calendly is an online appointment scheduling tool that helps you book meetings without wasting time on back-and-forth emails. The invitee selects a time slot that works for them, and the tool automatically books the time on your calendar. You can integrate Calendly with Google, Outlook, Office 365, or iCloud to prevent double bookings.

Small Business 95

Small Business Finance Banking eCommerce 95

CoSell

MARCH 4, 2021

Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams.

Co-Creation 52

Co-Creation Decision-making Finance Software 52

Red Star Kim

OCTOBER 18, 2022

I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. My usual method of reading such a book is to underline the key points.

Organization 130

Organization Innovation Leadership Management 130