Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Collaborating with a creative team of editors, writers, and illustrators, they developed a custom, Batman-spoof style comic book called T-Man and Gums.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Account Manager Tips

JULY 9, 2020

You never get a second chance to make a first impression. A 90 day plan will make sure you get the kind of results that leave no doubt in anyone's mind they made the right decision to hire you. Or will you make a clean break? Anything that will make you a better version of you. People will judge you. 1 to 30 days.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So I said I was going to do this month, etc, etc.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Deep Insight

NOVEMBER 29, 2021

Making the Transition from Client Listening to Customer-Centricity. rms to make that transition. rms must move from client listening to more detailed conversations, and act decisively on what they discover. This has given rise to the notion of client lifetime value (CLV). What drives client relationship longevity?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

SalesGlobe

JULY 13, 2022

We’ve written a few books, we publish lots of content. Please feel free to leave any questions you have in the chat and we will make materials available to you after the session. When I’m making purchases. So lots of background here if you like it. Mark Donnolo. Michelle Seger. We start with cost synergies.

Acquisition 52

Acquisition Sales Account Management Financial Services 52