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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

What is the marketing consultant’s approach from the first meeting? To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? How much do you value strategy in the equation? Are you committed to seeing a strategy fully through before engaging in new tactics?

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Planning resources: Why do you need a business plan?

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Creating a Modern Partner Program That Works

Openview

With all this change, it’s important to have a modern program that meets the needs of today’s partners and tomorrow’s clients. So, no matter if you are just starting your channel program for the first time, or are renewing existing programs, here are some best practices to creating a modern program that works for your business.

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Key Account Management: The Ultimate Guide

Hubspot Sales

These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. They'll use this knowledge to make business cases showing how price changes, customization, and add-ons will add value.

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Buyer Engagement: Delivering the Best Buyer Experience Wins

Showpad

An experience that proves a solution’s business value to multiple buyer stakeholders along the customer journey. Driving engagement in face-to-face meetings is different from driving engagement in remote and video-based meetings. Challenge #3: Not knowing if different online meeting formats are required.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Learn to stop wasting time building elaborate business plans in favor of testing your vision continuously and adapting before it’s too late. It provides great insights into how to create innovative space within an organization while staying accountable to stakeholders.”. Be Obsessed or Be Average ” by Grant Cardone.