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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. She notes that the real implication for plagiarism “is that content produced by ChatGPT can be directly shared or published as one’s own thoughts or ideas.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Experiment with ideas (where she refers to Seth Godin’s book “ Poke the Box” ). On this basis, every organization should be changing!

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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

communications platform). Xero is for accountants, bookkeepers, and small business owners who need help managing finances. It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. Squarespace.

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8 Local Government Public Dashboard Examples

Envisio

Example 1: City of Minnetonka, MN – Strategic Profile & Community Dashboard Community size: 53,266 residents Dashboard maintained by: Communications and Marketing Team The team at the City of Minnetonka is passionate about providing residents with a high level of transparency about the work they do.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. How will you communicate with your customers?

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