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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. You also risk sacrificing a common strategy, methodology and customer experience. #4. SAM will become (if it isn’t already) the standard bearer for all sales.

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The Future of SAM – Revisited

Strategic Account Management Association

Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Ask yourself: How are programs designed, and how do they support the concept of customer centricity? It’s not only shareholder value, customer value or stakeholder value.

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Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. You’re helping them solve some of their more intractable problems.

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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

But those who do could potentially double their revenue from 12 percent to 24 percent by 2024, significantly boosting their bottom line and benefiting employees, shareholders, and customers alike. Every successful manufacturer needs strong relationships with its suppliers, distributors, and customers.

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Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy?

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What is a Good Net Promoter Score?

Deep Insight

They also report it to their shareholders in their annual reports. International law firm DWF reported its first net promoter scores to shareholders in 2019. The following scores are taken from our Deep-Insight database and cover nearly 100 major B2B Customer Experience programmes, from 2015 to 2022.The As did Atos.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

As a long-time Freshworks client , they implemented several different Freshdesk features to enhance their customer-centric approach during 2020 and 21 with the aim of deepening engagement and strengthening their customer relationships. It’s expected that customer experience will be pivotal to transforming B2C growth moving forward.