Cybersecurity Meetings Organization Value Selling 
Zendesk
MAY 23, 2022
In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value. Why bother meeting with a sales rep just to learn information you can find on a website? And a remarkable 87 percent of high-growth sales organizations now use a value-based approach to sales.
Zendesk
APRIL 21, 2022
To identify every need your leads may have, organize a list of questions designed to highlight their pain points. Here are a few examples: “We’ve commonly seen clients in the accounting industry struggling with data organization. Legal teams need airtight cybersecurity to keep their clients’ information safe.
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