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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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How We Can Align our Corporate Strategy and Supply Chain Strategy

Flevy

Marketing, Sales, Engineering, Manufacturing, and Procurement. Value Players. Each archetype is characterized by its Customer Value Proposition. The most successful strategies are combinations are various Strategic Archetypes, thus representing very distinctive ways to play in the market. Buy Decision.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.

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It’s All About Winning… but for Who?

Revenue Storm

When we focus on this, it needs to be framed as the value our solution or service is going to deliver to our client. What is the value to our client? Are we enabling our client to increase revenues, profits, enter new markets, and beat their competitors? It is not about us and the features of our solutions. How do we do that?

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Recognize market trends as well as the strengths and weaknesses of competitors. Define price strategy.

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