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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. There are pros and cons of both approaches.

Marketing 130
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How top fintechs like Stash, Ramp, and Zip make bank with exceptional CX

Zendesk

Fintechs have quickly emerged as major players in the global financial services industry. Many of Stash’s customers are novice investors, and Meehan focuses on making sure they feel confident about being able to build wealth through the app. Like Ramp and Stash, Zip’s digital-native customers find comfort in human interaction.

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@Seismic Raises $92M in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6B

SBI

Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. We are also thrilled to have Ameriprise Financial, a valued Seismic customer, expand their relationship with us as a strategic investor.

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Showpad Secures $70 Million in Series D Funding

SBI

Showpad , the leading sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal.

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What does ‘seasonality’ really mean in sales?

Nutshell

Investors buy houses at the end of the year, and when summer rolls around they turn around and resell.” For some B2B businesses like financial services, the peaks and valleys can come a lot more frequently than once a year. Having a down-season game plan is absolutely essential, ” Chappell told Nutshell.

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