Fri.Apr 05, 2024

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

TLG 2024 is just around the corner, and rumor has it… Envisio is going to be there! Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. It brings together a vibrant community of local government thinkers, partners, and leaders to showcase innovative solutions and share real-world case studies.

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GenAI as a Catalyst for Workforce Enhancement: 10 People Strategy Considerations

Customer Think

We are amid a GenAI revolution. GenAI burst into our personal and professional lives so abruptly in 2022 that many companies are still playing catch up. GenAI has been the fastest technology development in our lifetime. The rapidity of GenAI development continues daily with the emergence of new players, models, and functionality.

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The Importance of Building Trust In Times of Uncertainty

Whetstone

2024 looks like it will be a year of volatility. As we navigate the current economic landscape marked by high inflation, market volatility, and recession fears, businesses and their customers are facing a heightened sense of uncertainty. During such tumultuous times, organizations that have invested in building a strategic account management program can rely on the pivotal role played by their strategic account managers.

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Rethinking Engagement: The Transformative Power of Loyalty Programs on Customer Lifetime Value

Customer Think

Customer lifetime value (CLV) is a critical metric for most companies, effectively translating the quality of customer experiences and the strength of customer relationships into financial performance. Because of this, and because CLV measures long-term impacts, it can be uniquely influenced by a company’s loyalty strategies. Brands recognize this, of course.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Webinar with Forrester: Scaling KAM Best Practices: Engineering Repeatability for Revenue Expansion

DemandFarm

Recent economic headwinds have spurred organizations to rethink key account management (KAM). B2B companies are keen on swapping hit-or-miss approaches with repeatable processes that guarantee retention and growth. The wedge in this pursuit? Static plans and lack of clarity on how to standardize best practices across their key accounts. A ~27% increase in cross-sell and upsell opportunities isn’t far-fetched if you know how to standardize key account planning best practices at scale.

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Stack Ranking

Customer Think

A Foolish Idea There is a firmly held belief amongst managers and H.R. professionals that the way to get people to perform better is to pay them for it. It “stands to reason” that employees are “coin-operated”, and it is a primary tenant of our management practices.

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Transforming BFSI Operations with Intelligent Automation and Low-Code No-Code Platforms

Customer Think

In the dynamic realm of modern finance, where innovation is the cornerstone of success, the Banking, Financial Services, and Insurance (BFSI) sector stands at the forefront of technological advancement. Amidst the ceaseless quest to elevate efficiency, refine processes, and redefine customer interactions, a transformative force has emerged – Intelligent Automation.

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Five Ways Customer Advisory Boards Differ from User Groups

Customer Think

We are sometimes asked where user groups stand in relation to customer advisory boards (CABs). While it can perhaps be understandable where perceived overlap may occur in the minds of marketers, the differences, as you might expect from our perspective, are quite significant.

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The Integral Role of SEO in Your Comprehensive Digital Marketing Strategy

Customer Think

Struggling to attract customers to your website? In today’s competitive digital environment, it’s not sufficient to just have a website. You have to make sure that your website is easily found by your target audience. But with so much noise on the internet, how do you make your website stand out?