The Perplexing Power of Process & Methodology in Complex B2B Sales
Mike Kunkle
FEBRUARY 5, 2023
Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Some committees hum; others are more like a ragtag band of misfits. But there are things sellers can do to steer the journey and influence the path and outcomes.
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