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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Bring cross-functional expertise.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

But you said, as part of that process, we also make sure that we speak to other stakeholders within the business. just ask that question, and then they’ll immediately be like, oh, yeah, our finance director or head of product, and they’ll start naturally filling in that gap.