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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. Find time to conduct analysis and think Block regular time (e.g. And we analyse the analytics from our digital marketing performance. The golden circle (another dot?)

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

This enables one to “see” the state of the company’s finances. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Most of the well-known multination- als are required to file a 10-K. Present yourself as the solution! Instead, focus on the impact your solution(s) can provide.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. In ‘ The Discipline of Market Leaders‘ M.