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Pitch points from a pitching and tendering training workshop

Red Star Kim

Deconstruct bids to increase understanding An article in PM Magazine in December 2022 by Alex Footman and Stephen Timmins talked about the need to deconstruct a bid in order to properly understand the client requirements and produce a robust plan to meet milestones and differentiate. They are more likely to hire you based on your insights.)

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

We also talked about having a core team to ensure strategy and action and a wider team with whom to share insights, work and results. And it will help if there is a plan of activities (briefings, webinars, entertainment, listening exercises, collaboration, workshops etc) for the next few quarters and years will help maintain the momentum.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. AI tools complement such software through data-driven insights. Enhanced customer insights AI analyzes vast amounts of data and can derive valuable insights about customer preferences, behaviors, and pain points.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns. These people may be directed at horizon scanning, commercial research and market insights. There was a table was published in the January 2022 edition of the PM Magazine.

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Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place

SBI

Provide effective just-in-time learning alongside sales collateral: Sales reps benefit from Allego-captured videos, or brief micro-learning courses that are associated with specific collateral items. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Industry News. Account Planning.

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

I worked with small local magazines doing some writing and some journalism and some actual design work on their magazine. So, by pushing the brief initially of what clients think that they need versus what they need, is stage one, really looking at that and do that pushing. But I also did some videography as well.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Earlier conference insights mentioned the danger of silos and the need for more “holistic marketing”. Leadership Development Programme from the Managing Partners’ Forum (kimtasso.com) I’ve written a report of the conference overall for PM Magazine and will share that when it is published in a few weeks. What are soft skills?