Red Star Kim

OCTOBER 13, 2023

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JUNE 27, 2023

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

Leadership 130

Leadership Management Stakeholders Communication 130

QYMATIX

NOVEMBER 2, 2021

However, sales leaders are currently under tremendous pressure to grow profitably. Sales acceleration and profitability are difficult to mix. It is hard to have that sales growth cake and eat it too. Besides, managers often complain about the lack of focus when it comes to sales growth. B2B sales acceleration strategies.

B2B 103

B2B Sales Profitability Sales Analytics 103

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent.

B2B 79

B2B Digitalization Internet Decision-making 79

Red Star Kim

DECEMBER 9, 2022

Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. Related articles: Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com) Bidwells.

Leadership 26

Leadership Marketing Future of Work Profitability 26

SBI

OCTOBER 22, 2014

This week I’m at the CEB conference in Vegas (yes, I know, but somebody has to do it). I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey! Follow me on twitter @sellingtools to hear what’s happening at the event. Take a look.

B2B 48

B2B Marketing CRM Prioritization 48