What the fandom formula means for creators, brands and agencies, with Zoe Scaman
Account Management Skills
JULY 20, 2021
For this week’s podcast, I was delighted to speak to Zoe Scaman, Founder of Bodacious. We talked about the creator economy and fandoms; why the traditional agency business model is under threat, and we talked about her recent article called Mad Men Furious Women , in which she talks about misogyny in the ad industry.
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