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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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3 Effective Strategies for Leading Across Generations in the Workplace

CMOE

When leading different generations in the workplace, the leader must be flexible and adapt their communication and leadership skills to ensure that the team is successful. Adapt Communication Methods People from different generations prefer various communication methods.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. Capsticks (lawyers) – Four pillars of strategy The three-office firm’s third five-year plan was presented during a “Quarterly tea break” to over 600 staff (74 partners).

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Scovel - Untitled Article

Scovel

Communication Skills: This is an important skill that all salespeople should possess and without proper communication, sales cannot be performed. Communication is the key to being a successful sales professional. They have trained over 150 clients and 2000 salespeople. . The post appeared first on Scovelo Consulting.

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B2B Book Club Selection (August 2022)

Account Manager Tips

Todd Caponi, author of The Transparency Sale , brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form.

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KAM Customer Life Cycle

Jermaine Edwards

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good are you at promoting internal collaboration and communication between customers? How good is your communication? How do you currently tell the story of results with customers?

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.