The Center for Sales Strategy

FEBRUARY 1, 2023

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Media 112

Media Sales Sales Management Management 112

Customer Think

AUGUST 20, 2024

Social media is no joke. Every minute, someone cracks a chuckle, someone is offended, or someone gets mercilessly bullied. Amidst the chaos, a new and perhaps more dangerous term emerges — the cancel culture. This is a targeted process of removing esteem status from a person or brand based on things deemed “offensive.”

Media 73

Media Digitalization Marketing 73

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

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Media Digitalization Marketing Business Growth 122

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

Media 119

Media Communication 119

The Center for Sales Strategy

JUNE 7, 2021

The 2020 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across six key topics: Sales Department Structure (Size and Compensation).

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Media Sales Sales Management Management 119

Strategic Communications

OCTOBER 7, 2021

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. and more on digital channels of communication, like social media. and more on digital channels of communication, like social media. Best Practices for Social Media Marketing.

Small Business 141

Small Business Media Digitalization B2C 141

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

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Media Marketing Publishing Sales 99

NG Data

JULY 18, 2024

Google has recently introduced a feature that allows businesses to display social media posts directly on their Google Business Profiles (GBP). Source The post Google Adds Social Media Posts to Business Listings appeared first on NGDATA.

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Media 52

Engage Selling

SEPTEMBER 2, 2022

???????????? Discover how to integrate social media into your sales strategy. Sales VPs ask me all the time whether sellers should utilize social media. The post How to Integrate Social Media Into Your Sales Strategy first appeared on Colleen Francis - The Sales Leader. And they ask that skeptically because … Read More.

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Media Sales Account Management Sales Training 107

Help Scout

AUGUST 28, 2024

Struggling to manage social media customer service? This article explores the benefits of social media customer service tools and offers a breakdown of 9 of the best options on the market. Read the full article

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Media Software Software Marketing 45

The Center for Sales Strategy

FEBRUARY 22, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Media 92

Media Sales Sales Management Communication 92

May Phoo Pan

MARCH 13, 2024

For the small business' owners, you wear so many hats including the hat called social media marketing manager. From the strategy to social media plan to execution, it's all your job to be done. Here I am sharing some of the social media plan for specific industry which is fashion as the plan might be varied based on the industry.

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Media Marketing Small Business Management 52

NG Data

AUGUST 15, 2024

Community banks are increasingly shifting their advertising efforts from social media to streaming platforms like Peacock, Hulu, and Disney Plus. This move is driven by consumer fatigue with social media ads and the growing popularity of ad-supported streaming services.

Banking 52

Banking Media Marketing Advertising 52

Customer Think

JANUARY 23, 2023

Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing wal.

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Media 67

Customer Think

JANUARY 30, 2023

By now, we all know that social media marketing is one of the best ways to build rapport with your audience and grow your business. It’s possible to use social media to share helpful content, promote products, forge […] Platforms like YouTube, Instagram, and Twitter have grown rapidly and are not showing signs of slowing down.

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Media Customer Experience Marketing 116

The Center for Sales Strategy

DECEMBER 16, 2021

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

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Media Sales 109

Customer Think

JUNE 2, 2024

Just take the media and entertainment sphere, for example — […] It has been for the world to see that Artificial intelligence (AI) has made its way into numerous sectors across the globe. And what has this achieved? Well, for starters, the arrival of AI has completely transformed how we interact with the world around us.

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Media Artificial Intelligence 57

The Center for Sales Strategy

FEBRUARY 8, 2021

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

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Media Publishing Sales 126

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

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Media Digitalization B2B Facilitation 78

Customer Think

AUGUST 12, 2021

Do you want to know the best social media platforms for small businesses to help boost engagement, drive more referral traffic, and increase revenue? Except for your website, social media can be one of the best marketing tools for your business.

Small Business 130

Small Business Media Marketing Digitalization 130

Customer Think

JANUARY 25, 2022

It’s not a secret — social media is where everyone is at. And if you are not tapping into social media to generate more leads, you are really missing out on a lot. Even as physical, in-person networking has been losing steam over the last few years, virtual networking simply rocket-shipped thanks to the pandemic […].

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Media Digitalization Marketing 135

Customer Think

JULY 17, 2024

We’ve reached a critical turning point for Retail Media Networks (RMN). The first decade of RMNs ran on infrastructure that’s no longer viable, in particular onboarders that rely on third-party data to power identity graphs.

Retail 67

Retail Onboarding Media Management 67

The Center for Sales Strategy

FEBRUARY 8, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Media 89

Media Sales CRM Sales Management 89

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 130

Media Marketing B2C Stakeholders 130

Help Scout

AUGUST 22, 2023

Social media customer service is a skill of its own. Here's our love letter to the people doing the hard work, in public, every day. Read the full article

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Media 94

The Center for Sales Strategy

SEPTEMBER 1, 2021

Recently, Borrell and Associates, a leading media research firm, conducted their annual survey among those people who buy advertising for their businesses and asked them what traits they seek from media salespeople. Here are the top four results.

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Media Advertising Sales 97

The Center for Sales Strategy

MARCH 17, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In this episode, Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information.

Media 125

Media Sales Publishing 125

The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Media 92

Media Sales Communication Sales Management 92

Customer Think

FEBRUARY 6, 2023

As a business owner or marketer, you likely have to manage multiple social media accounts simultaneously for marketing purposes. And managing social media accounts can be overwhelming without the right strategy to impact your SEO and business goals. Need to post on Instagram today? Or focus on Twitter?

Media 108

Media Management Marketing Digitalization 108

Strategic Communications

APRIL 3, 2024

These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. When the American Medical Association issued guidance for physician use of social media, I was all for it. And so has the social media and digital environment. But, my role has changed.

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Media Energy and Utilities Healthcare Manufacturing 52

Customer Think

MARCH 15, 2024

Are you a social media marketer or a content creator? Well, in that case, you need to know the top social media trends for 2024. Having a good understanding of what’s trending in the market is essential to stay ahead of the curve. Whether you’re a seasoned marketer or just getting started, these trends will […]

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Media Marketing Digitalization 57

The Center for Sales Strategy

OCTOBER 2, 2020

> 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. But far too many B2B companies don’t tap into the full power of social media. They may assume social media caters to B2C companies and are less of a priority for B2B. billion people use social media, with that number likely to grow to 4.4

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Media B2C B2B 126

The Center for Sales Strategy

FEBRUARY 19, 2020

The 2019 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Compensation and Sales Team Size. Training and Development. Number of Appointments and Sales Process.

Media 90

Media Sales Sales Management Management 90

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

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Media Sales Meetings Marketing 108

The Center for Sales Strategy

JANUARY 12, 2022

In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media.

Media 116

Media Leadership Sales Management Management 116

Customer Think

APRIL 8, 2024

An intelligent seller appears where the eyeballs are, and social media is the place. Usher in the power of social media in your ecommerce platform will help turn your audience into customers. This online shopping statistic of the last quarter of 2023 will blow your mind! Online buyers spent an average of almost 2.95 USD […]

eCommerce 52

eCommerce Media Digitalization Marketing 52

Customer Think

APRIL 30, 2021

Source: Adobe Stock Social media is bad for customer service. Whether ranting or raving, customers are telling stories online about businesses whether those businesses are listening or not.

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Media 112