Strategic Communications

MAY 23, 2023

There are a wide range of social media channels available to today’s marketers. Yes, there are costs involved in posting to social media, even if you do it yourself. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels.

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Media Co-Creation Communication e-Learning 52

Strategic Communications

MAY 2, 2023

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. The short answer is no. There are different pathways used by B2B and B2C companies.

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ACT

SEPTEMBER 19, 2023

In the ever-evolving landscape of business communication, staying connected with customers and prospects is essential for growth and success. Tech-savvy individuals: Individuals who are more comfortable with technology and digital communication may be more likely to use text messaging as a communication method.

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Strategic Communications

OCTOBER 4, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

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Strategic Communications

JULY 28, 2021

The speed of communication in the 21st century is fueled by “citizen journalists” and crowdsourcing. So what should you do if your company, its products, services, or people become the target of negative communication? Use your own communication channels to control and spread your message. Quickly and honestly!

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Nutshell

OCTOBER 5, 2020

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. The best marketing communication comes from listening to exactly what your clients have said, in their own language. Larry Drago , Independent Marketing Consultant. Work Email *.

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Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

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Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in!

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Strategic Communications

NOVEMBER 14, 2022

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. I also work on the other side of the aisle as a business journalist so I have the opportunity to see both the good and the bad of media pitches.

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Strategic Communications

MAY 20, 2021

It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?” Fortunately, it’s not really that difficult to get great media exposure. The “old” methods of gaining media coverage no longer work, or make sense, in this environment.

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Strategic Communications

MAY 9, 2023

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical.

Communication 52

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Strategic Communications

JUNE 10, 2021

There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. 8x8w – Communication Best Practice. Synchronous messaging, like town hall meetings, one-on-ones, etc.,

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Communication Publishing Media B2B 52

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use? Recirculate.

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Media Financial Services Advertising Decision-making 130

Hubspot Sales

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. However, the pandemic forced us to embrace these tools and find new ways of communicating and collaborating through them. Is one better than the other? We won't share our opinion on this.

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Strategic Communications

FEBRUARY 21, 2022

17877227 – social media. These days it’s probably safe to say that most businesses have a presence on at least one social media channel. In fact, according to a 2021 Entrepreneur article , 97% of Fortune 500 companies rely on social media. The number is probably less for smaller companies, but it shouldn’t be.

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Strategic Communications

MARCH 24, 2022

For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

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ACT

JULY 13, 2022

The second trait is that all successful agents are masters at client communication. Communicating with clients goes much further than simply bombarding potential buyers and sellers with messages and emails. The post Client Communication: The Key to Profitable Real Estate Marketing appeared first on Act!

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Zendesk

MAY 5, 2021

As a customer service agent, being a great communicator means everything. But your ability to communicate well goes beyond listening to what your customers and team members say. Understanding the various communication styles can help you improve your relationships with customers and colleagues alike. Read on to find out why.

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Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Still think social media is for passively scanning Facebook or reading outrageous tweets?

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Media Publishing Communication Marketing 105

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Only 13% felt Covid/WFH didn’t change their role.

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Hubspot Sales

MARCH 1, 2018

TED Talks on Communication. Effective communication helps you forge strong connections, collaborate with internal and external stakeholders, close deals, and convince people to share your views. So what makes you an effective communicator? Improve your communication skills by watching these nine TED talks. Listen, Learn.

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Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. 17% It’s a key part of our strategy 17% A lot 67% About average 0% Not very much 0% Rarely Which of the following traditional channels/media do you use?

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ReviewTrackers

OCTOBER 25, 2017

Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Businesses need social media to succeed in this increasingly technology-centric world. As social media grows, it is essential for businesses to also be on social networks. Social Media Provides Brand Identity.

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Strategic Planning and Management Insights

JANUARY 10, 2020

Shawn's vast experience, which includes time as the Director of Social and Media Relations for Telus, has led him to become an expert in reputation management and helping organizations manage change and crises.

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Communication Media Leadership Management 72

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

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The Center for Sales Strategy

FEBRUARY 14, 2024

Despite the rise of social media, instant messaging, and other communication platforms, email continues to be a preferred and effective channel for sales professionals. Ray had little idea how powerful and enduring the concept of electronic mail would end up becoming.

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Computers and Electronics Innovation Media Sales 121

Oratium

MAY 23, 2018

I did some simple Googling of the cities’ respective local media, and how they had reported on this game – and not surprisingly, what did I find? This is a wonderful reminder of a critical communications lesson. By the way, this table, and a more in depth discussion of it, is on page 101 of my book, The Compelling Communicator.).

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Red Star Kim

OCTOBER 20, 2023

The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We are communicators. Seth Godin We looked at social media posts and compared those with an anonymous corporate voice with others conveying a more personal tone. How do we make our words stand out?

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Media Communication Marketing Digitalization 130

Customer Think

APRIL 26, 2024

Advertising can take many forms, from media space, posters, film, video and social media. Advertising is usually the first communication that an organisation has […] Its purpose is to inform about products and services, and introducing a brand and image to potential customers.

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Advertising Media Communication Digitalization 52

Liston Witherill

MAY 13, 2019

Introverted leaders who struggle with communication, succeed when they understand the underlying needs and benefits for those they lead.  But people need a word from you from time to time; in order to communicate, other introvert leaders use the conventions of media and entertainment to reach our audiences.

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Oratium

OCTOBER 16, 2018

And to quantify it, Grant Thornton launched a Jargon Index earlier this year to measure trending buzzwords in the news, social media, and Fortune 500 websites. You can’t communicate what you do for customers when the words you use have lost all meaning. Effective communicators use persuasive and direct language. But it’s not.

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Communication Innovation Media Marketing 40

Jeffrey Gitomer

DECEMBER 6, 2012

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels. As the pervasiveness of social media rolls on, we’re now seeing brands in some of our most intimate social spaces.

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Red Star Kim

NOVEMBER 13, 2023

EQ covers a lot of the important abilities people need to support good communications and relationships. 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Jeffrey Gitomer

APRIL 9, 2012

Social media has changed the world. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking, or YouTubing, Social Media has changed your way of communicating one-on-one, one-on-customer base, and one-to-the-world. Let me clarify that statement.

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Media Internet Communication Marketing 77

Hubspot Sales

OCTOBER 12, 2022

The key is to meet people where they are — and more often than not, they're on social media. DMs offer personal, one-on-one, direct business-to-consumer communication. But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline.

B2C 127

B2C Media eCommerce Communication 127

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Brooks Group

APRIL 10, 2024

Social media gives every sales professional the opportunity to develop an audience of LinkedIn connections , Facebook friends, or X (Twitter) followers and a platform for publishing content. Empathy also means understanding the communication style your prospect prefers and adjusting to it. Pre-call planning is critical.

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