Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

FEBRUARY 26, 2024

Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising. Utilizing data-driven insights is essential in ABS.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. Sometimes it is because we need to find better ways to communicate. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. This ignited ideas on how to address some of the issues.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

APRIL 17, 2023

Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods. Exercises using referrer organisation briefing sheets (and scorecards) and an individual buyer profile were thought to be very useful.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing 26

Marketing Media Communication Digitalization 26

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 17, 2023

So media training was provided and resulted in regular quotes in the Financial Times. And a social media brand campaign on the theme “Some things just go together” (e.g. The media coverage showed referral network that the firm was punching above its weight. There was an advertising campaign in The Times. Like tea and biscuits).

Marketing 130

Marketing Key Account Management Innovation Account Management 130