The Center for Sales Strategy
MAY 21, 2024
As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.
Nutshell
MAY 21, 2024
When you offer financial services, your business often has industry-specific challenges that other industries may not relate to. But does that mean you should use a financial services-specific CRM over a general-purpose one? Or are you potentially losing out on great features by getting narrower? Read on to learn the differences between CRMs for financial services companies and general-purpose CRMs and which one would work best for you!
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Customer Think
MAY 21, 2024
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to precisely prove. They therefore make the perfect target for sweeping reductions.
Groove HQ
MAY 21, 2024
The barrier to entry is lowering for many industries, and competition is growing on every corner. Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. There are many options for expanding your business, even if budget or time is short (or both!).
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MAY 21, 2024
For a brand, positioning is important and cannot be overlooked. And an effective positioning cannot be achieved without the right messaging strategy. So, positioning and messaging work hand-in-hand to influence how your brand is perceived. Positioning refers to how you want your brand to be viewed compared to competitors.
Insightly
MAY 21, 2024
AI is the next big revolution. Human knowledge plus the efficiency of AI will help us yield more results faster across all industries. This is why Insightly is excited to share with you the ways that users of the Insightly platform will soon see AI show up and their fingertips. But first, let’s lay the groundwork with an explanation of AI. What is generative AI?
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Strategic Communications
MAY 21, 2024
First there was Profnet. Then HARO ( Help A Reporter Out ). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman , the guy who created HARO, has launched HERO ( Help Every Reporter Out ). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches.
Customer Think
MAY 21, 2024
Whether it’s the way we’re raised, the cultures we come from, or the lifestyles we lead, a number of factors shape what we want to buy, and why we want to buy it.
Nutshell
MAY 21, 2024
Whether you’re a wealth management advisor, accountant, insurance broker, or financial representative, a solid tech stack is essential for your financial services business. Software for financial services companies helps to determine investment opportunities, identify risks, forecast returns, and much more. Organizations in this industry often provide several different services, requiring them to have access to various software solutions.
Customer Think
MAY 21, 2024
The topic of consumer rights is often viewed solely through the scope of legal obligations, however, instead of just complying with them, taking the time to understand consumer protection laws and how they benefit consumers can return a competitive advantage.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MAY 21, 2024
AI Supported Simulations and Role Play Boost Learning, Helping Sales Reps Close Bigger Deals Faster
Customer Think
MAY 21, 2024
If naming your business is hard, renaming is even harder. Surrendering that customer awareness and brand equity may seem counterproductive, but if your name isn’t giving you enough, it’s a vital call. Before you can make such a decision you need to understand the power of a great name.
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