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How sellers can use AI to improve whitespace analysis

Upland

Faster Identification of Untapped Potential: AI-powered tools can analyze vast amounts of customer data, purchase history, and even social media interactions to pinpoint areas where existing customers might be receptive to additional products or services they haven’t considered yet.

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7 Tips for Working Effectively With the Media

Strategic Communications

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

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CRM Lead Management Tips

Insightly

CRM software allows organizations to centralize and organize customer data, like contact information, communication and purchase history, miscellaneous preferences, and more. Consider your CRM a hub for managing customer relationships, facilitating communication, and driving sales growth. Why is Lead Management Important?

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The Art of Relationship Selling: Building Bridges for Sustainable Success

Arpedio

At its core, it prioritizes building meaningful connections and fostering trust with customers. The Role of Trust and Communication in Relationship Selling At the heart of relationship selling lies trust and effective communication. Additionally, effective communication is essential for relationship selling to thrive.

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Lead Generation vs. Lead Nurturing: Key Strategies

Arpedio

We’ll also discuss the importance of targeting the right audience, providing personalized communication , and streamlining the nurturing process with automated workflows. Understanding the target audience and implementing personalized communication strategies are crucial for successful lead nurturing.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Strategic Communications

” It depends on the two things that every communication decision depends upon—your target audience and your goals. It’s certainly okay to target national media simply to boost your image, even though the readers/viewers you’re reaching don’t necessarily represent your target market. Is the Wall St.

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