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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Since the beginning of the 21st century smaller companies, for example software or service companies, have developped a more modern and agile approach to Key Account Management, not necessarily based on the massive investments of the traditional approach. The Benefits a good practice of KAM.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Its founder and CEO, Sean Ellis, was pretty much a "growth hacker" before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. You can also follow his insights on the blog for Reforge , his growth program creation business.