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IMPACT Over the Years

Brooks Group

During the recession created by the 2008 housing market crash, the CEO of a large cotton cooperative issued an ultimatum to the denim manufacturing division. The company had shown no profit for five consecutive years. Management now had one year to break even, and two years to turn a profit, otherwise the company would be shut down.

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B2B Book Club Selection (November 2022)

Account Manager Tips

In 2008, Jodi Glickman launched Great on the Job, a communications consulting firm whose distinguished client list includes Harvard Business School, Wharton, The Stern School of Business, Merrill Lynch, and Citigroup. If you answered "no" to any of these questions, you need Great on the Job.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. During the 2008 financial meltdown, Starbucks was an organisation in deep trouble. 90% of the time they say….

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A Comprehensive Guide to Relationship Management

DemandFarm

An excellent relationship management example in action could be seen during the 2008 financial crisis. A study by Bain & Company shows that a 5% increase in customer retention can result in a profit increase between 25% and 95%. Conclusion Relationship management is an indispensable part of modern business strategy.

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

A unicorn company isn't necessarily profitable. Founded by Milda Mitkute in 2008, Vinted is Lithuania's first unicorn company. The online secondhand market was undeniably profitable, but users had complaints. China, the United Kingdom, and India follow. Technology companies possess a special magic. HubSpot is unicorn catnip.

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When To Give Your Work Away, and When to Charge

Strategic Communications

When you’re passionate about a particular not-for-profit and want to provide your services to them as part of your corporate social responsibility (CSR) efforts. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

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20 Podcasts Dedicated to Educating & Inspiring Entrepreneurs

Hubspot Sales

In each episode, Okome interviews Black women entrepreneurs who started side hustles that have scaled to profitable businesses. Flynn launched the platform in 2008 after being laid off from his full-time job, and has since shared the latest and greatest monetization and brand-building strategies he’s learned on his entrepreneurial journey.

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