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Intuition vs. data-driven decision making in business today

Insightly

Data-driven decision making is the process of studying large amounts of data, analyzing it to identify patterns, obtaining actionable insights, and using that insight to make business decisions. When marketers make data-based decisions, they can see what’s not working and double-down on what is.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. However, certain metrics provide significant insight into business health and drive the smartest growth decisions. which was up from 22% in 2019. Vanity metrics don’t provide much actionable insight. We’ll call them “golden metrics.”

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. However, certain metrics provide significant insight into business health and drive the smartest growth decisions. which was up from 22% in 2019. Vanity metrics don’t provide much actionable insight. We’ll call them “golden metrics.”

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. Be influential and persuasive Influence is having a vision of the optimum outcome and then, without using force or coercion, motivating people to work together toward making the vision a reality.

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The EAST framework for behavioural nudges in marketing? (Change management)

Red Star Kim

To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen.

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Five “Not-So-Obvious” Sales Trends for 2019

Openview

Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. In 2019, curating feedback from across the web, and arming sales to be prepared with it proactively will become as important as knowing what your competitors are saying about you. Importance of understanding decision science.

Sales 100
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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Its ubiquitousness on the web is driven by sites like YouTube and Vimeo, which might make this point an unlikely prediction for 2019.