article thumbnail

Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic account management is enshrined at the center of a company’s business strategy. Category 3: “Outstanding young program of the year (< 5 years)” Co-Winner : Interview with André Dubé, Regional Vice President, Quebec, Wajax.

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” Panelists: Jennifer Stanley, Partner, McKinsey & Co.;

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. in 2020, -1.3% The figures were 2.3%

Marketing 130
article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. We know of several companies that are doing great, DESPITE what 2020 threw at them. Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Sounds familiar?

article thumbnail

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. The question is: do your plans reflect the need to be more strategic with multichannel, digital engagements? You’re not alone. Sounds like a lot?

article thumbnail

Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.