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3 Reasons Why Organizations are Not Using Sales Enablement

The Center for Sales Strategy

More than 60% of organizations today are using sales enablement, meaning — if you’re not on board, there’s a strong chance your competitors are. If you’re competing against organizations with sales enablement tools, you’re already at a disadvantage.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

It is one of the most optimistic cliches known to man – and with good reason. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Indicators show that much of the sales process can — and should — be automated through technological advancements.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. As a SAM, you may be thinking, “This sounds like a no-brainer.”

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? The product or service you’re selling is the method or tool they will use to get there. The product or service you’re selling is the method or tool they will use to get there. But before you jump head-first into the sales process, there are four fundamental things you must know: 1.

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5 Principles of Partnership: What they are and Why they Matter

Upland

Unlike the Leaning Tower of Piza, which has been standing for over 800 years, a relationship built on shaky ground will not last. For this reason, every partnership must have a core understanding at its center. You can think of these five principles as the bedrock for the foundation of your future working partnership.

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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world.

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3 sales enablement myths debunked for senior executives

Showpad

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Myth #1: Sales enablement only adds more layers to and complicates tasks previously accomplished elsewhere.

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