Account Management Skills

FEBRUARY 22, 2024

I read as many reports I can about the state of agency account management and it makes for grim reading. “I But I think the agency business model and how account managers are set up in their roles needs an overhaul before the finger is pointed at their lack of skill/abilities.

Account Management 52

Account Management Management Client Development Account Growth 52

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.

Key Account Management 130

Key Account Management Account Management Management Media 130

Account Manager Tips

SEPTEMBER 11, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. Thanks for the Feedback is the first book to address this tension head on. Listen to this article. Table of Contents. We do want to learn and grow.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Account Management Skills

NOVEMBER 21, 2023

So for this episode, I invited the leadership team of that agency, Free Partners, to talk to me about how they work and think. You’ll hear from Managing Partner, Lorraine Jeckells , Brand Director, Greg Phitidis , and Creative Director, Guy Cornet.

Account Management 52

Account Management Management Insurance Leadership 52

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Laura: It's never boring.

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. The system has the potential to revolutionise and reduce the cost of thought leadership research projects.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Management Skills

MARCH 31, 2023

As the author of the book “Marketing AI” Paul Roetzer says “AI won’t replace your job but people who don’t use AI will be replaced with people who do”. Tips: a) Ask your agency leadership about its position on AI and if a client wants to understand how the agency is using it, how you can respond.

Account Management 52

Account Management Procurement e-Learning Management 52

Red Star Kim

NOVEMBER 1, 2023

Processes and skills for managing opportunities and pipelines can be lacking. Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Red Star Kim

DECEMBER 12, 2023

Both those in leadership positions who are driving the firm forward. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc). What resonated with MBD Future Managers?

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

FEBRUARY 15, 2024

There are many aspects of consulting competencies and attributes: emotional intelligence, analytical, problem-solving, delivery of results, leadership, project management, commercial orientation, entrepreneurial spirit, team work as well as functional expertise and market/sector knowledge. What is a consultant? Consultancy.uk

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Facilitation Decision-making Emotional Intelligence Acquisition 130

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Welcome to Episode 27.

Account Management 52

Account Management Management Procurement Decision-making 52

The SAMA Podcast

AUGUST 17, 2022

Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.

Account Management 20

Account Management Management Sales Leadership Leadership 20

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

FEBRUARY 8, 2024

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

APRIL 11, 2022

Anyway, the first highlight it sent me was from a book I read a while back, called The Business of Expertise and it got me curious (or is that furious?) It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Whetstone

DECEMBER 29, 2023

For strategic account managers, being crystal clear on personal goals and higher-level, strategic goals not only provides a compass for personal fulfillment, but also serves as a guiding light for their strategic customers. In my book, Heroes, Villains, and the Thrill of Professional Selling , I label these external forces as villains.

Account Management 52

Account Management Supply Chain Artificial Intelligence Construction 52

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? The book documents the transformation of IPG agency Huge with Caroline Johnson at The Business Model Company completely overturning the agency’s business model.

Account Management 40

Account Management Profitability Account Growth Procurement 40

DemandFarm

MAY 12, 2023

In case of ‘booked’ revenue, typical opportunities don’t get created most of the time, so funnel is not even in the picture here. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships. Is the B2B Sales Funnel relevant anymore?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Account Management Skills

APRIL 4, 2024

Michael Farmer, the author of two key books in the agency industry ‘Madison Avenue Manslaughter’ and ‘Madison Avenue Makeover’, has studied creative agencies for over 30 years in his capacity as management consultant. He’s identified patterns and a worrying downward trend. You can listen to the episode here.

Procurement 52

Procurement Account Management Management Leadership 52

SmartKarrot

SEPTEMBER 20, 2023

Navigating the complex waters of Key Account Management (KAM) is difficult. Key Account Management isn’t just about building and maintaining relationships. Every account has its unique challenges. Part 9: The Future of Playbooks The world of Key Account Management is dynamic. Enter: Playbooks.

Key Account Management 10

Key Account Management Account Management Management Value Proposition 10

Arpedio

MARCH 20, 2024

Securing buy-in from key stakeholders , including sales, marketing, and leadership teams, is crucial for the success of ABS initiatives. Maintaining consistency in messaging, engagement, and account management across different regions and business units requires scalable processes and technology infrastructure.

Government 52

Government Innovation Prioritization Facilitation 52

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. Then first dive headline into Dr Amy Banks book Wired to connect. Leadership was the most consistent. Here they are…. Neither would I.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. Then first dive headline into Dr Amy Banks book Wired to connect. Leadership was the most consistent. Here they are…. Neither would I.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Account Management Skills

DECEMBER 5, 2022

This is part two of a two part episode about raising your account management game. So you want to raise your profile, or you’re not really sure what you can do to be more effective in your account management role. This is part two of a two part episode about raising your account management games.

Management 52

Management Account Management e-Learning Client Relationships 52

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key account managers REALLY make! Click to Tweet.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Account Manager Tips

JULY 28, 2020

How does your account management team keep up with the challenges and opportunities presented by growth? And how do you define account management objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru. 07:27 Example of aligned KPIs.

Account Management 130

Account Management Management Account Planning Organization 130

KAMCast

DECEMBER 8, 2021

Then this episode is for you because I’m joined by a friend of the show, Lisa Brice, NLP Master Trainer and Coach and author of a new book called: “ Choose to be a coach - the be quick guide to coaching in the corridor, at the coffee shop or on the computer.” - - - ???????? ?????????? ??????: Lisabrice.co.uk) ?????????? ?????????????? ??????:

Key Account Management 40

Key Account Management Account Management Leadership Management 40

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. From the book 5-Minute Selling: The Proven, Simple System That Can Double Your Sales. This book is for you. Learn more. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Hubspot Sales

JUNE 26, 2023

While a lead generation specialist can make anywhere from 10-50 cold calls a day, depending on their target, contacting prospects can also take place over email — whether for a follow-up or to book a meeting with someone on the sales team.

CRM 96

CRM Communication Account Management Leadership 96

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. We also need to equip them with valuable ideas – such as those developed within thought leadership, other research and case studies/stories – so that they have something of interest and value to share with referrers.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). Finding ways to meet with people in real time (such as at social events) can help.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Mike Kunkle

FEBRUARY 5, 2023

Servant leadership is a better concept today, and I prefer “influence” and “guide” to control, per se. If you doubt this, check out the book, The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKenna, and the detailed research behind it.) In reality, though, control is an illusion.

B2B 198

B2B Sales Decision-making Negotiation 198

Deep Insight

JANUARY 28, 2020

Peter Whitelaw and I wrote a book last year called Customer at the Heart. This means spending significant amounts of time with both your leadership and sales/account teams planning for success. LEADERSHIP. In our experience, Leadership is the most important quadrant while Culture is the most challenging.

Onboarding 52

Onboarding Leadership Account Management Account Planning 52

KAMCast

NOVEMBER 5, 2020

Find out more about my guest: Lisa Brice You can find out more about Lisa on her website , or email her direct.Follow her equine-assisted learning leadership work on Facebook: Horses for Courses. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Insurance 52

Insurance Key Account Management Leadership Publishing 52

SalesGlobe

APRIL 26, 2022

Due to a recent acquisition , the goal was to implement a consistent definition and pursuit strategy that supported account management and new business development. The two roles in question, account managers and sales executives had no clear role definition based on expectations.

Transportation 52

Transportation Account Management Acquisition Innovation 52