ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Strategic Account Management Association

SEPTEMBER 13, 2021

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. A shared success plan is one of the most important tools in the strategic account management toolbox. It is one of the most optimistic cliches known to man – and with good reason. 2: Reset your shared success plan.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. But considers the triggers (or green flags) that would indicate a target and filters (or red flags) which would suggest no action at present.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. Will you negotiate? Will you negotiate? Will you negotiate or will you back down?

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Gordian Business

AUGUST 13, 2019

However, few people do anything to make the best use of time when negotiating. Time management is important because the outcome of any negotiation is dependent upon how well you have used your time before you deliver your message during the deal. The paradox of time management is:‘it takes time to make time’.

Negotiation 52

Negotiation Account Management B2B Management 52

Brooks Group

MARCH 6, 2024

It encompasses various aspects of the sales process, including lead generation, prospecting, qualifying, presenting solutions, overcoming objections, negotiating terms, closing deals, and ultimately retaining customers for repeat business. Begin by identifying the KPIs that will help your team be most effective at account management.

Organization 85

Organization Account Management Sales Sales Training 85

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Presented a customised proposal and sought feedback from my client. If he says he’s a 10, there is no need to finish your presentation.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

SmartKarrot

OCTOBER 6, 2022

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. As an enterprise operating in the SaaS (Software As A Service) environment, we understand the importance of having a strong account manager for the company’s overall growth.

Account Management 10

Account Management Management Negotiation Stakeholders 10

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Find out how much money key account managers REALLY make! Click to Tweet.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Before you talk to the client, know your anchor price, walk away price and have a negotiation strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

Hubspot Sales

APRIL 27, 2023

While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts. The average annual salary for an Account Executive is $59,630 , and it can get as high as $110,000. Be resilient.

Sales 109

Sales Account Management Communication Sales Management 109

SmartKarrot

OCTOBER 19, 2022

Account management is a broad field that encompasses many distinct roles and responsibilities. While the average account management salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an account manager.

Account Management 10

Account Management Management Telecommunications Healthcare 10

Hubspot Sales

AUGUST 24, 2023

Nailing Complex Problem-Solving and Negotiations When it comes to fancy-schmancy sales scenarios, humans have the upper hand. Human reps can navigate complex negotiations, adapt to quirky customer demands, and develop creative solutions. Example: Imagine a sales rep presenting a new product to a room full of potential investors.

Artificial Intelligence 81

Artificial Intelligence Emotional Intelligence Negotiation Sales 81

Mercuri International

JUNE 10, 2020

2020 is presenting a perfect storm when it comes to rapid market change – copywriters are struggling to come up with synonyms for the word ‘unprecedented’. Whereas a typical ‘eventful’ year might present one game-changing event, 2020 is throwing up multiple challenges. No train, no gain. 10 tips on remote selling.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Red Star Kim

DECEMBER 12, 2023

Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc). But some had travelled (with a rather early start) from the Midlands and others had battled in from the London suburbs.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

SmartKarrot

JUNE 18, 2020

A key account manager plays a pivotal role in increasing customer success. There are several vital skills a key account manager should have. The Duties of a Key Account Manager . Given how integral key accounts are to the success of your business, you need to ensure those customers are fully satisfied.

Key Account Management 10

Key Account Management Account Management Customer Success Management 10

SmartKarrot

OCTOBER 20, 2020

When it comes to the difference between customer success manager vs account manager, most of the companies mistake account manager as a traditional form of CSM. Customer success manager vs Account Manager. Account management has always been present even in manufacturing or engineering services.

Account Management 10

Account Management Customer Success Management Negotiation 10

5600 Blue

NOVEMBER 29, 2017

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. Minimizes deal margin.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

SmartKarrot

MAY 20, 2020

When it comes to keeping the customers engaged and satisfied, the role of an account manager is something that cannot be over-emphasized. They serve as the link between their employer and the specific client accounts they are appointed to look after. Source: MTD Sales Training. Clear Communication .

Account Management 10

Account Management Management Negotiation Facilitation 10

Mike Kunkle

FEBRUARY 5, 2023

The most commonly supported activities for commercial methodologies include prospecting and opportunity management. If you go up high enough in a jet plane, even the most complex landscape starts to look like little connected squares, rectangles, and circles.

B2B 198

B2B Sales Decision-making Negotiation 198

Hubspot Sales

APRIL 27, 2020

But it hasn't been able to address the day-to-day tasks a plumber or electrician performs.Still, there's no denying that there's a quantitative nature to sales — negotiation, vendor management, and budget constraints all require people to know the numbers and make decisions based upon them.". Why AI Won't Take Sales Jobs.

Decision-making 95

Decision-making Negotiation Facilitation Sales 95

Jermaine Edwards

DECEMBER 6, 2023

The old connotations of the word have preserved to the present day, where trust as we know it is an essential ingredient for thriving interpersonal relationships – from families, to friends, to organizations. Sometimes called perspective-taking, this kind of empathy can help in, say, a negotiation or in motivating people.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Account Management Skills

JANUARY 11, 2022

He specialises in helping agency leaders and their teams negotiate more profitably. I’ve had it on my shelf for a few years now and it becomes a reference guide for negotiating. Negotiating to become more profitable, have better relationships, increased pricing, which some agencies are not very good at. So Chris, welcome.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Hubspot Sales

MARCH 6, 2018

A typical stage of many sales processes is to run a formal presentation or demonstration of what is being sold. The presentation should be tailored to meet the prospect's unique use case and pain points. What are the steps of a sales process? Research/evaluate. The common stages of the sales process include: 1.

Sales 145

Sales Negotiation Advertising Publishing 145

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. SAMA 7-step Strategic Account Management Process In collaboration, SAMA and ARPEDIO have embedded the SAMA world-renowned 7-step strategic account management process into ARPEDIO’s powerful account-based selling platform. Table of Contents 1.

Sales 52

Sales Account Management e-Learning Decision-making 52

PandaDoc

AUGUST 9, 2023

But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. A job title like Marketing Manager or Copywriter is a good place to start. You also list hard skills like “Account Management” or “B2B Software Sales” in your header.

Value Proposition 83

Value Proposition e-Learning Government Marketing 83

Hubspot Sales

MARCH 16, 2020

Have a designated workspace that is non-negotiable. Katie Carlin, a Channel Account Manager at HubSpot, says "At home, you don't have the built-in break you might have throughout a day in the office. Gary Parker, an Enterprise Account Executive at HubSpot, says to "talk regularly with your coworkers. Give them a call!

Remote Working 137

Remote Working Sales Account Management Meetings 137

Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

QYMATIX

OCTOBER 11, 2022

Let us disclosure that our software uses AI-based data mining methods to present a B2B pricing strategy to Key Account Managers. For customers outside the green band, the conditions given here are too high in terms of revenue and the sales team should negotiate. You can add further information to the analysis.

B2B 52

B2B Negotiation Profitability Transportation 52

SmartKarrot

APRIL 6, 2023

Manage a high-performing team in DACH and Western Europe by recruiting, coaching, and inspiring them. Manage escalations and negotiations personally, working with your immediate reports. Use strong communication skills to present to and influence both current and new consumers. Strike deals and conclude negotiations.

Customer Success 19

Customer Success Negotiation Stakeholders Onboarding 19

Hubspot Sales

APRIL 27, 2018

Chris Moore, channel account manager, HubSpot Cambridge. I’m sure most of it was because they were highly qualified for the position -- but some of it must have been because of the presentation, right?”. Paul Rios, Manager, International Sales and Strategy, HubSpot Cambridge. Obviously HubSpot felt the same.

Sales 105

Sales Retail Negotiation Decision-making 105

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. So can you talk to us a bit about how basically guidelines for agencies and account managers in particular that might be using those tools?

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52