Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. They ask themselves, “is there truly an opportunity here? Can we compete and win that deal?

Account Planning 195

Account Planning Account marketing Innovation Marketing 195

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. They ask themselves, “is there truly an opportunity here? Can we compete and win that deal?

Software 221

Software Software Account Planning Account marketing 221

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Or re-read a book? That means no more stagnant account plans in PowerPoint or Excel. Book a free demo.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52