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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. But rather than replace marketing teams, it is going to augment their workloads.”

Software 221
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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. But rather than replace marketing teams, it is going to augment their workloads.”

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types. 64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

kimtasso.com) Excellent 12% (2) Good 47% (8) OK 41% (7) Which consulting skill do you most need to develop EQ/emotional intelligence 0% An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) Research on leadership and emotional intelligence (EQ) (kimtasso.com) Book review – Emotional Intelligence 2.0

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. And many are looking forward to her book launch in March 2023. Innovate client experience. Deploy MarTech.

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Implementing Account-Based Selling in Your Sales Process

Arpedio

If you find yourself in a competitive business landscape, then you probably also know that sales teams are constantly on the lookout for innovative strategies to enhance their effectiveness and drive revenue growth. A strategy that has gained significant traction in recent years is Account-Based Selling (ABS).

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)