Red Star Kim

FEBRUARY 14, 2023

Need to have experience and expertise Experts who think out of the box If sector specific advice/team, they expect us to know that sector and the target audience. Actively learning ourselves and managing time effectively.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

MARCH 6, 2023

Black Swan thinking (unknown unknowns) may help here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) All strategies and plans should contain a risk analysis and the most common risks to consider were thought to be: Internal Financial risks Cybersecurity (technology risks) Loss of key people (directors/staff and clients) Innovation (..)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

NOVEMBER 17, 2023

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

NOVEMBER 7, 2022

An innovative survey was conducted into 500 high-flyers with a household income of more than £100K. Accountancy marketing case study – MHA (kimtasso.com) June 2021. So it appeals both to the employers (promoting employment expertise) and high net worth individuals (promoting family law services).

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 5, 2023

78% Strategic marketing and business development 44% Engagement and collaboration with fee-earners 44% Interpersonal skills (communication, persuasion etc) 33% Campaign development 28% Strategy and change management 22% Digital marketing 22% Managing and developing people 28% Selling, pitching and client relationships 6% Technology/innovation/automation (..)

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

CMOE

MARCH 6, 2023

From topics ranging from diversity to innovation to analytics, the blog offers invaluable and actionable insights leaders can benefit from. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

MARCH 7, 2023

This explained that the five basic functions associated with management (Henri Fayol) of planning, organizing, staffing, directing and controlling must move from: Directive to instructive (explore AI – learning not knowledge will power organisations) Restrictive to expansive (delegate, don’t micromanage – draw out everyone’s best thinking) Exclusive (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130