Account marketing Book Digital Transformation Innovation 
Red Star Kim
FEBRUARY 14, 2023
Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.
Arpedio
MAY 30, 2022
Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Or re-read a book? Takeaway #3 - Digital Transformation is on the Rise. Book a free demo.
Red Star Kim
JUNE 27, 2023
You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.
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