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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). We examined the use of metaphors and similes. Video is more memorable; a phone call is quicker; even PowerPoint has its place.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

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Referrer Management – Capacity and Capability

Red Star Kim

This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.