Account marketing and Blog - Strategic Accounts Today

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

To get started, begin bookmarking these 21 best business strategy blogs. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. To help leaders build resilient cultures, CEE offers a blog that takes readers through unique perspectives in the workplace.

Finance

Finance e-Learning Innovation Leadership

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Schillings launches new strategic communications business – Schillings (schillingspartners.com) Related case study posts Professional services marketing/BD case studies (kimtasso.com) August 2023 Capsticks, Fladgate, Mazars, Mills & Reeve, Moore Kingston Smith, Travers Smith and brand awards Being more strategic – Case studies and insights (..)

Marketing

Marketing Key Account Management Innovation Account Management

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media

Media Insurance Marketing Emotional Intelligence

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

Leadership

Leadership Management Stakeholders Communication

Implementing Account-Based Selling in Your Sales Process

Arpedio

FEBRUARY 26, 2024

A strategy that has gained significant traction in recent years is Account-Based Selling (ABS). This approach goes beyond traditional lead generation and focuses on personalized, targeted efforts towards high-value accounts. Use automation tools to send targeted emails, segment your audience, and track campaign performance.

Advertising

Advertising Sales CRM Media

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

It took two years in total but they have had brilliant recognition and her team at Travers Smith have received the ultimate reward through positive internal and external feedback as well as winning multiple awards Brand Management and Reputation Awards – 2023 While talking of awards, there were numerous professional service winners in these awards (..)

Marketing

Marketing Leadership Government Logistics

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing

Marketing Advertising Co-Creation Digitalization

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

I think continuous learning (articles, blogs, podcasts) both marketing and legal will benefit my confidence and in turn help me to be a better advisor to the lawyers. Skills we need to achieve buy in are persuasion skills and influential skills. Essential skills in organisation and follow-up guidance. Project reviews.

Marketing

Marketing Communication Meetings Strategic Thinking

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

Back to blog. Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Key takeaways from SAMA’s Annual Conference. ?

Digital Transformation

Digital Transformation Account Management B2B Advertising

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Less is more Be more confident in my skill set when approaching fee-earners Value of gaining a qualification in the field to help better lay the foundations of my own development across the next few years Prioritising work – eat the frog!

Media

Media Marketing B2C Stakeholders

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. The post 5 ways to tell when you should use lead generation or sales prospecting appeared first on Blog. Once a week?

Sales

Sales Decision-making Small Business Meetings

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Red Star Kim

NOVEMBER 7, 2022

Accountancy marketing case study – MHA (kimtasso.com) June 2021. The post Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility) appeared first on Kim Tasso.

Leadership

Leadership Marketing Financial Services Construction

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services.

Management

Management Emotional Intelligence Onboarding Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop.

Key Account Management

Key Account Management Account Management Management Client Relationships

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. It was on budget day so those from accountancy and tax practices had a lot going on. Proactive marketing and business development executives – CRM, internal engagement and career insights.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing

Marketing Management Emotional Intelligence Leadership

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). At the start of March, there was an online PM Forum workshop on “Being more strategic ”.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property.

Management

Management Emotional Intelligence Cybersecurity CRM

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition

Value Proposition Procurement Innovation Leadership

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut).

Remote Working

Remote Working Communication Internet Decision-making

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”.

Management

Management Manufacturing Client Relationships Facilitation

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

One of my accountancy clients alerted me to a provider of content ( The content provider for accountancy firms – Informanagement ) which also provides legal content to small and medium firms in The Netherlands. It also provides content to law firms in The Netherlands and is about to extend the service to UK law firms.

Marketing

Marketing Media Communication Digitalization

Strategic Accounts Today

The 21 Best Business Strategy Blogs

Case studies: Marketing and Business Development at law and accounting firms

Trending Sources

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Implementing Account-Based Selling in Your Sales Process

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Key takeaways from SAMA’s Annual Conference

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

5 ways to tell when you should use lead generation or sales prospecting

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Referrer Management – Capacity and Capability

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Proactive marketing and business development executives – CRM, internal engagement and career insights

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Be more strategic – A metaphor: Analyse, join and align the dots

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Referrer and Intermediary Management – Silos, Targets and Culture

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

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