Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Would you recommend doing a professional marketing diploma as it incorporates digital marketing?

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

MARCH 7, 2023

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines. Writers often spend the lion’s share of their time on headlines. Newspapers live or die by them. For example: Problem and solution.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

AUGUST 31, 2023

It took two years in total but they have had brilliant recognition and her team at Travers Smith have received the ultimate reward through positive internal and external feedback as well as winning multiple awards Brand Management and Reputation Awards – 2023 While talking of awards, there were numerous professional service winners in these awards (..)

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

SBI Growth

MAY 1, 2013

Marketing Operations. Product Marketing. Field and/or Program Marketing. Partner or Channel Marketing. Major, Key or Strategic Account Marketing. Loyalty Marketing. Content Marketing. Sarah’s final Marketing structured was a vertical marketing alignment. Marketing Operations.

Marketing 118

Marketing Account marketing Leadership Sales Leadership 118

CMOE

MARCH 6, 2023

Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Knowledge at Wharton Knowledge at Wharton is an online business analysis journal run by the Wharton School at the University of Pennsylvania. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98

Red Star Kim

OCTOBER 16, 2023

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Insightly

AUGUST 3, 2022

In short, for medium and large teams that work on complex projects and digital products, monday.com is a powerful work management platform that boosts productivity, improves collaboration and keeps everyone on the same page. As your business grows, you’ll eventually need access to more tools with more capabilities.

CRM 52

CRM Small Business Marketing Decision-making 52

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. During a discussion about future careers, there were numerous ideas about which skills and knowledge might be needed in the future by M&BD executives. Understanding of ESG and D&I. Managing big data and analytics. Gamification. Using the metaverse. Research methods.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 22, 2023

Related articles The growth of MarTech in professional services – an overview (kimtasso.com) Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) relationship management automation in professional services firms (kimtasso.com) Vuture Marketing Information Systems (MkIS) in the professions (kimtasso.com) Book review: (..)

Marketing 26

Marketing Media Communication Digitalization 26