Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; You also risk sacrificing a common strategy, methodology and customer experience. #4. If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions?

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Strategic Account Management Association

AUGUST 6, 2021

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Its mission is to handle defined strategic key accounts. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

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Co-Creation Key Account Management Account Management Suppliers 227

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. What exactly is covered by AM depends on the nature of the business and how the company wants to deliver the customer experience.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? But creating value requires more than a positive experience and happy customers.

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Co-Creation Value Proposition Account Planning Suppliers 130