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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; You also risk sacrificing a common strategy, methodology and customer experience. #4. If you’re accumulating data on your customers and even your customerscustomers, how are you using it to develop insights that lead to innovative value propositions?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

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Moments that Matter: Unique Customer Experiences

Farland Group

Creating a customer experience model that works in business-to-business (B2B) companies is more challenging than for companies like Apple, Nike or Tesla. There are many B2B organizations that create unique and differentiated customer experiences, and they are successful companies. Begin with your customers.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

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Customer Advisory Boards: Jumpstart Your Customer Experience Model

Farland Group

Designing a Customer Experience Model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders. How Customer Advisory Boards Jumpstart your Customer Experience. Leadership: Customer Advisory Boards Start at the Top.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. What exactly is covered by AM depends on the nature of the business and how the company wants to deliver the customer experience.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. Our customers are changing even faster.