Why should B2B organizations adopt KAM Technology
DemandFarm
MAY 9, 2024
As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth. And in today’s economic climate, you really can’t afford that.This ebook covers 1. Gartner research has shown that account-based upsell campaigns have increased Lifetime Value by 150%.
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