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Why should B2B organizations adopt KAM Technology

DemandFarm

As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth. And in today’s economic climate, you really can’t afford that.This ebook covers 1. Gartner research has shown that account-based upsell campaigns have increased Lifetime Value by 150%.

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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Free ebook: Long-term relationships are key to your business’s success. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There!

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B2B Wholesale Future Trends 2024

QYMATIX

Mergers and consolidations In the USA, regular headlines from 2018 onward have talked about the acquisition of one wholesaler by another, month after month. Download the free eBook now. And, with the ability to train AI on owned and public data, the results these systems produce are more accurate than ever before.

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Inbound Sales vs. Outbound Sales: Tactics Compared

Arpedio

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.

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SalesTech Video Review: @Brainshark

SBI

Resources All Awards & Recognition Blog Article Brief eBook ebooks & Guides Funding & Acquisitions Industry News Interview Report Video Video Reviews Webinars. The acquisition extends Brainshark’s position as an innovative force and. Nancy Nardin, Smart Selling Tools. More Brainshark Resources. Industry News.

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How to Drive More Growth from Customer Expansion Conversations

Corporate Visions

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. In other words, the majority of sales and marketing spend goes to customer acquisition, which only amounts to 20-30 percent of your customer lifecycle. eBooks for Marketing and Sales Enablement.

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One-Size-Does-NOT-Fit-All

Corporate Visions

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Typically, customer success programs have to settle for using commercial content from the customer acquisition side, or improvise their own communications with a comparably limited budget. Get the eBook.