article thumbnail

AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

article thumbnail

Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Some examples of disruptive unicorns include: ByteDance (owner of TikTok), disrupted the social media industry. Reddit , a social media platform. The transition from private to public or acquisition status leads to the loss of unicorn classification; for instance, Uber and Dropbox ceased to be unicorns upon their IPOs.

article thumbnail

Thinking about starting your own business? Here’s what to know

ACT

Creating a comprehensive business plan requires a lot of hard work , but comes in handy at various stages, such as when approaching investors for funding or searching for ideas to scale operations. Before you meet potential investors, you must outline a solid financial plan.

article thumbnail

29 Types of Trigger Events and How to Track Them

Hubspot Sales

You can check the company’s investor relations section on their website for the number. Track this event with : Google alerts, press releases page, industry news, social media 7. Track this event with : Google alerts, press releases page, industry news, social media 8. Track this event with : Industry news, social media 10.

Media 105
article thumbnail

The Ultimate Guide to Startups

Hubspot Sales

Getting funded by outside investors doesn’t necessarily make it easier, either … considering that 75% of funded startups fail. If done right, working with investors can give you more than money — it can also provide connections, advice, and mentorship. Fun fact: HubSpot’s Dharmesh Shah is an angel investor in over 60 startups.

Investors 127