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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen).

Media 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. And I finished with some case studies and how they had used LinkedIn Sales Navigator tool to improve their targeting and sales success. I aim to share these and other case studies in due course.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies.

Marketing 130
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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. trillion by 2031”.

Marketing 130
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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. There are more decision makers in the committee, and they are seeking detailed information, case studies, ROI analyses, and robust decision support. Now, customers are demanding more. You know the answer to that.

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Strategy case studies and more matrices

Red Star Kim

Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. In this case, account managers liaise with the fee-earners. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130