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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. There was also much debate about the use of artificial intelligence (AI).

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Find time to conduct analysis and think Block regular time (e.g.

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Leadership Between Connectedness and AI – A Conversation with Hamza Khan

MDI Training

He tells us about the skills needed in the age of artificial intelligence, recommends active action steps for leaders, and explains why, in his opinion, a pure leadership culture through robots is unrealistic. Read this interview to gain insights and explore how artificial intelligence changes today’s leadership culture.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. Read this blog post to see the results.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

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Account Management Techniques: Strategies for Success

Arpedio

In this blog post, we’ll delve into the intricacies of account management and explore key techniques for mastering this essential aspect of business operations. Leveraging Technology In today’s digital age, technology plays a crucial role in enhancing account management efforts.